PropertyMaps Serving Up Self-Serve Advertising

11th August 2008 | Category: Site Updates

Last week we quietly rolled out self-serve advertising on PropertyMaps. The new feature is tucked into a corner of the site during our beta phase, but once we work all the kinks out, we’ll start pushing this a little harder. Right now to access the self-serve ads, you will need to log in (create an account first if you don’t have one), then head on over to “My PropertyMaps“. You’ll see the new “Advertise on PropertyMaps” tab on the right (see pic below).

You can set up your ad to display in certain locations on the site and for certain zip codes. You can also decide how long you want your ad to run, how much you want to spend, and when your ad should start. We’ve made the entire sign-up process as automated as possible, but we still have to approve your ad before it goes into the rotation (we don’t really want to be peddling guns or porn).

We think this is a very powerful tool for advertisers as you can fine tune your ad for a micro location (or go big if you want to). If you have any feedback on this new system, leave a comment or post something in the Real Estate Forum.

Self-Serve Advertising